As soon as they can walk, little girls start playing dress up. One of their favorite dress up games? Wedding.
They start thinking about the dress they want, their favorite flowers. what sort of ring they'll wear - oh, and yeah, if there'll be a guy there or not - long before they ever go on a date or have their first kiss. When we're young, we understand that the dress and the shoes and the jewelry are much more important than the guy. It's not until we get a little older that boys arrive on the scene and screw up our priorities.
So it's not really news that women plan their wedding before they even have a proposal.
Haven't women been doing this for...well...ever? Wasn't there an episode of Friends where Monica dragged out a binder full of wedding ideas she started pulling together when she didn't even have a prom date?
Now, thanks to the magic of the internet and social media, women are pinning their way to the perfect wedding...and none of those pins have anything to do with the groom.
Some think this makes women desperate. That they're so excited to have the wedding of their dreams, they'll marry the first guy who asks, just for the chance to put their plans in action.
Some women like to plan. They know exactly what they want, and they want to be sure they can put it in place when the time is right. Planning a wonderful wedding takes a while. There are million (give or take) possible ideas - no reason not to make a note-to-self for future reference.
As far as the groom's importance.... Let's face it. A husband might be important to the success of a marriage - but these women aren't planning a marriage. They're planning a wedding.
At the wedding, a groom is really just one more accessory.